Training in Marketing, Revenue & Digital Technologies
Why Take a Training Course With Alpha Premium?
In a context where digital practices, traveler expectations, and profitability dynamics are constantly evolving, it’s essential to strengthen your skills to regain control, improve performance, and prepare for the future.
At Alpha Premium, we offer customized training programs designed for tourism accommodation, regional attractions, and outdoor adventure companies.
These programs aim to build your skills across all key performance areas: marketing, revenue, technology, and local tourism development. Our training helps you boost your revenue through better pricing strategies (Revenue Management), while also enhancing your visibility via SEO, digital advertising, and social media.
You’ll learn how to master your tools (GA4, CRM, Google Ads, GTM, etc.) to make more informed decisions, strengthen your brand identity and user experience through UX, branding, or website optimization. You will also discover how to integrate artificial intelligence into your practices through automation, personalization, and predictive analytics. We also support you with technology monitoring to help you stay ahead, while effectively promoting your territory by adapting your messages to targeted audiences. Everything is tailored to your reality: your tools, your level, your priorities. The goal: turning AI into concrete results.
Our training programs are designed for managers of accommodations, tourist attractions, and local development organizations, as well as marketing, sales, and customer service teams, directors of UX design or innovation, and anyone looking to better understand data, gain autonomy, and achieve sustainable performance in an evolving tourism landscape.
Training Themes Structured Around Tourism Performance
💰 Pricing & Revenue Management
🌐 Digital Marketing & Traffic Acquisition
📊 Data Analysis & Dashboards
With GA4, Google Tag Manager, Looker Studio or custom tools, learn how to measure performance, identify opportunities and steer your marketing actions with clarity. Never operate in the dark again.
🎨 Brand Identity & Web Presence
From visual branding to user experience (UX), we help you structure your website, your messaging, and your visuals to build trust, consistency, and loyalty. For a digital presence that reflects your values.
🤖 Innovation & Artificial Intelligence
🏞️ Tourism Development & Communication Strategy
The Universities and Training Centers where we taught:
Companies that have benefited from our training:
About Alpha Premium 🌱
Alpha Premium is a consulting firm specialized in digital performance for the hospitality sector and tourism development.
We support hotels, campgrounds, outfitters, eco-lodges, provincial parks, and other businesses and initiatives in tourism, culture, and outdoor experiences. Our mission is to help them enhance their visibility, profitability, and autonomy through tailor-made digital strategies.
We are a team of seasoned advisors, committed to helping you grow your online revenue.
Our approach is rooted in practical, results-driven solutions across marketing, revenue management, branding, and Artificial Intelligence (AI), all customized to the real-world challenges of the tourism and cultural sectors.
As part of our values, we donate 1% of our revenue to environmental initiatives through the 1% for the Planet program, notably supporting the Fonds Plein Air 1%, which funds local ecological projects.
Since 2019, Alpha Premium has empowered tourism and hospitality professionals to reclaim control over their digital performance.
More direct bookings, stronger margins, a distinctive brand identity, and tools adapted to your operations. We help you showcase your region by building on your most valuable asset: you.
Jean-François (JF) Belisle
CEO | AI, Revenue Management & Digital Performance | Hospitality & Ecotourism Expert
Driving Measurable Impact for Local Communities
Join the 100+ Tourism Businesses We’ve Helped Perform Better!
Our Impact Also Comes Through Giving
Alpha Premium donates 1% of its revenue to environmental causes through the 1% for the Planet movement. We notably support the Fonds Plein Air, a fund dedicated to nature preservation and local ecotourism. A concrete gesture to protect the land that supports your business.
Our Nonprofit & Industry Partners in Tourism
At Alpha Premium, we collaborate with key players in tourism and innovation:
- Aventure Écotourisme Québec (AEQ) – promoting responsible ecotourism businesses
- Événements Attractions Québec (EAQ) – supporting festivals and attractions in their digital transition
- AHQ – Association Hôtelière du Québec: to strengthen the hotel industry through representation, training, and collective innovation.
- MT Lab – co-developing innovative solutions with startups in the tourism space
- NEXT AI – integrating artificial intelligence into tourism strategies
- IA + Tourisme – democratizing AI usage among local tourism businesses
Recognized by Digital Industry Leaders
Alpha Premium is also a Google Certified Partner, offering advanced solutions such as Google Hotel Ads, specially designed for hotels and vacation rentals. These strategic partnerships reinforce our mission: delivering actionable solutions for visibility, performance, and sustainability in tourism.
What Our Clients Are Saying
Let’s Think About Your Next Digital Move Together. We’re Ready When You Are.
Ready to discover how we can increase your property’s profits?
Get in touch and we’ll schedule an intro call.