SEO & Local Search
For Tourism Professionals

SEO & Local Search for Accommodations and Tourist Activities

At Alpha Premium, SEO isn’t just a race for rankings.
It’s a strategic growth lever to make your offer visible at the right time, in the right place, to the right audience.

We specialize in supporting tourism accommodations, regional attractions, and nature-based activities through a local, high-performance, and sustainable approach.

Targeted & Geolocalized Tourism Expertise

The SEO challenges of an independent hotel, a regional inn, or an agritourism attraction are not the same as those of a traditional business.

Our approach takes into account:

Tourist seasonality and its impact on search behavior;
Local search intent (e.g. “chalet rental Forillon”, “family activity Charlevoix”, etc.);
The importance of a consistent presence across local platforms (Google, Apple Maps, TripAdvisor, etc.);
Competition from OTAs and online intermediaries.

We analyze your strengths, visibility challenges, reputation, and existing channels to build a natural search strategy that attracts qualified and engaged visitors.

Organic SEO Rooted in Your On-the-Ground Reality

Our SEO support includes:

Technical and structural optimization of your website (speed, tags, architecture, indexing);
A content strategy tailored to your offer: localized content, territorial semantics, and niche tourism keywords;
Enhanced local SEO through your Google Business Profile: full optimization, precise geolocation, review management, and regular updates;
Strategic local linking: partnerships, regional directories, and high-quality backlinks connected to your destination.

A Presence That Shines Where Your Clients Are Searching

Local SEO is not optional : it’s a cornerstone of your digital visibility. We help you:

Be easily found by travelers passing through or local audiences seeking a unique experience;
Stand out within your territory (e.g. “near me” searches, mobile geolocation, map results);
Showcase your proximity, authenticity, and uniqueness through credible, consistent, and engaging content.

An SEO Partner Who Understands Your On-the-Ground Reality

Whether you’re an inn, a campground, an outdoor attraction, or an immersive forest experience, we work to:

Boost your visibility in local search results on Google, Bing, and beyond;
Strengthen your digital credibility with a well-managed reputation and online presence;
Drive direct bookings and qualified traffic to your conversion tools (website, booking engine, phone).

Ready to Boost Your Local Visibility and Attract More Qualified Customers?

Let’s talk about your online presence and build a custom SEO strategy aligned with your territory, seasonality, and business goals.

Explore our other marketing services tailored to your industry.

Marketing Strategy & Positioning

We help you define a marketing strategy aligned with your brand identity, target audiences, and business goals. Brand positioning, differentiating messages, and the right channels—everything is carefully planned to highlight your offer in a competitive ecosystem.

SEO & Local Search Optimization

We improve your visibility on search engines to attract qualified, local or tourism-oriented traffic. SEO, Google Business listings, geolocation and local link-building are our key levers.

Online Advertising (Google Ads, Meta, etc.)

Reach your target audiences quickly with high-performing ad campaigns. We manage your investments on Google Ads, Facebook, Instagram and other platforms to maximize conversions and ROI.

SEM & Retargeting Campaigns

Combine paid search and smart retargeting to capture your visitors’ attention at every stage of the customer journey. Our SEM and retargeting campaigns are designed to turn intent into bookings.

Data Analysis & Dashboards

Turn your data into decisions. We implement personalized tracking tools (Google Analytics, Looker Studio, etc.) to analyze marketing performance and optimize your actions.

Digital Coaching & Skills Development

We support your teams in mastering digital tools, marketing best practices, and gaining strategic autonomy. Trainings, workshops and personalized guidance are at the heart of our approach.