About Alpha Premium 🌱
🌿 Our Mission
At Alpha Premium, our purpose is clear: to enhance the digital performance of tourism and hospitality players across Québec.
Whether you’re running a hotel, a chalet, a regional park, an event or a cultural organization, we support those who want to gain visibility, profitability and independence through tailored digital strategies.
We operate across four strategic pillars:
- Performance Marketing,
- Dynamic Pricing (Revenue Management),
- Brand Identity,
- Data Strategy & Technological Innovation.
We believe in sustainable partnerships built on shared values. Each collaboration is an opportunity to uplift a region, a business or a passion project. We are also open to service exchange opportunities when the mission aligns.
Finally, 1% of our annual revenue is donated to environmental initiatives through the 1% for the Planet movement , notably through the Fonds Plein Air 1%.
🔍 Our Story
Alpha Premium is a story of passion, expertise, and openness. It brings together revenue generation experts with a mission: to strengthen the digital marketing skills of stakeholders in ecotourism and hospitality.
Founded in December 2019 in Montréal, Alpha Premium was born from the expertise of seasoned veterans in digital marketing, revenue management, and artificial intelligence. This know-how was built over two decades of experience with more than 100 clients around the world, all within the ecotourism and accommodation industries.
It’s also the story of Eddie and JF, who worked together at four different companies — including Sonder. At Sonder, JF was part of the executive committee and created the data science and revenue management teams from the ground up, while Eddie, one of the company’s first employees, was a key contributor.
Today, the story continues with Simon, Dominic, Christophe and Roland, all sharing the same passion for digital marketing and revenue management.
More recently, the team has welcomed new talent like Henry, with the same shared goal: empowering local businesses to grow autonomously.
Alpha Premium also draws its strength from a wide range of academic expertise, shaped by top institutions such as MIT, Wharton, Cornell, London School of Economics, McGill, UBC, University of Edinburgh, HEC Montréal, University of Toronto, Université de Montréal, as well as the University of Strasbourg and Université de Bourgogne-Europe.
Every new team member brings a unique perspective, helping the company grow as a whole — both in depth and in vision.
JF
REVENUS + IA
CHRISTOPHE
AI + DATA + GROWTH
ROLAND
MARKETING + IA
HENRY
REVENUE + GROWTH
DOMINIC
GROWTH + IA
🤝 Our Culture
At Alpha Premium, everything starts with the team.
We cultivate a 100% remote environment that remains deeply human. Kindness, transparency, and knowledge sharing shape our daily work. Everyone is encouraged to propose ideas, test, learn, and actively contribute to our collective mission.
Our culture is grounded in a simple idea: performance grows from collective intelligence. Our clients are not just recipients, they are partners. Together, we co-build strategies that truly make sense.
💡 Our Values
1. Entrepreneurial Spirit
We understand entrepreneurs — because we are entrepreneurs.
Agile and hands-on, we know how to do more with less without sacrificing quality.
We focus on high-return actions before making large-scale investments.
2. Pragmatism & Results
We are specialists in data and optimization.
We dive into your numbers, structure your dashboards, and measure the real impact of our recommendations — always with transparency and commitment.
3. Knowledge Sharing & Partnership
Our clients become autonomous through our guidance.
We train, coach, and support. Whether it’s a PMS, a Google Ads campaign, or a rebranding,
we make things simple, actionable, and long-lasting.
4. Curiosity & Innovation
We are passionate about continuous learning: AI, automation, UX, local SEO, immersive content, revenue automation…
With us, the best idea wins — no matter who it comes from.
5. Environmental Responsibility
We want to help protect the very landscapes and regions you work to promote.
That’s why we are proud members of 1% for the Planet and operate in full remote mode.
Fewer commutes, greater impact.