Performance Marketing

Why Invest in Performance Marketing?

In a highly competitive digital landscape, performance marketing empowers tourism businesses to stand out, drive more bookings, and gain better control over their growth.

At Alpha Premium, a firm specialized in the digital performance of hotels, vacation rentals and regional attractions, we believe every destination holds unique value worth showcasing. Our mission: help local businesses and tourism initiatives increase visibility, maximize profitability, and take back control of their online strategy.

Our strength? A personalized approach rooted in real-world insights—turning digital efforts into measurable results.

From SEO and Google Ads to social media campaigns and in-depth data analysis, we activate the right levers at the right time to attract high-quality visitors and boost your performance.

Services Tailored to Your Needs

Marketing Strategy & Positioning

We help you define a marketing strategy aligned with your brand identity, target audiences, and business goals. Brand positioning, differentiating messages, and the right channels—everything is carefully planned to highlight your offer in a competitive ecosystem.

SEO & Local Search Optimization

We improve your visibility on search engines to attract qualified, local or tourism-oriented traffic. SEO, Google Business listings, geolocation and local link-building are our key levers.

Online Advertising (Google Ads, Meta, etc.)

Reach your target audiences quickly with high-performing ad campaigns. We manage your investments on Google Ads, Facebook, Instagram and other platforms to maximize conversions and ROI.

SEM & Retargeting Campaigns

Combine paid search and smart retargeting to capture your visitors’ attention at every stage of the customer journey. Our SEM and retargeting campaigns are designed to turn intent into bookings.

Data Analysis & Dashboards

Turn your data into decisions. We implement personalized tracking tools (Google Analytics, Looker Studio, etc.) to analyze marketing performance and optimize your actions.

Digital Coaching & Skills Development

We support your teams in mastering digital tools, marketing best practices, and gaining strategic autonomy. Trainings, workshops and personalized guidance are at the heart of our approach.

Join the 100+ Tourism Businesses We’ve Helped Perform Better!

About Alpha Premium 🌱

Alpha Premium is a consulting firm specialized in digital performance for the hospitality sector and tourism development.

We support hotels, campgrounds, outfitters, eco-lodges, provincial parks, and other businesses and initiatives in tourism, culture, and outdoor experiences. Our mission is to help them enhance their visibility, profitability, and autonomy through tailor-made digital strategies.

We are a team of seasoned advisors, committed to helping you grow your online revenue.
Our approach is rooted in practical, results-driven solutions across marketing, revenue management, branding, and digital innovation, all tailored to the real-world challenges of the tourism and cultural sectors.

As part of our values, we donate 1% of our revenue to environmental initiatives through the 1% for the Planet program, notably supporting the Fonds Plein Air 1%, which funds local ecological projects.

Since 2019, Alpha Premium has empowered tourism and hospitality professionals to reclaim control over their digital performance.

More direct bookings, stronger margins, a distinctive brand identity, and tools adapted to your operations. We help you showcase your region by building on your most valuable asset: you.

Jean-François (JF) Belisle

CEO | AI, Revenue Management & Digital Performance | Hospitality & Ecotourism Expert

Driving Measurable Impact for Local Communities

0 +

Tourism Businesses Supported

0 +

Years of System Automation Expertise

0 M$+

Tourism Budget Managed

0 K$

In Free Advertising for Ecotourism Nonprofits

Our Impact Also Comes Through Giving

Alpha Premium donates 1% of its revenue to environmental causes through the 1% for the Planet movement. We notably support the Fonds Plein Air, a fund dedicated to nature preservation and local ecotourism. A concrete gesture to protect the land that supports your business.

Our Nonprofit & Industry Partners in Tourism

At Alpha Premium, we collaborate with key players in tourism and innovation:

Aventure Écotourisme Québec (AEQ) – promoting responsible ecotourism businesses
Événements Attractions Québec (EAQ) – supporting festivals and attractions in their digital transition
AHQ – Association Hôtelière du Québec: to strengthen the hotel industry through representation, training, and collective innovation.
MT Lab – co-developing innovative solutions with startups in the tourism space
NEXT AI – integrating artificial intelligence into tourism strategies
IA + Tourisme – democratizing AI usage among local tourism businesses

Recognized by Digital Industry Leaders

Alpha Premium is also a Google Certified Partner, offering advanced solutions such as Google Hotel Ads, specially designed for hotels and vacation rentals. These strategic partnerships reinforce our mission: delivering actionable solutions for visibility, performance, and sustainability in tourism.

What Our Clients Are Saying

“I’ve had the chance to work with Alpha Premium for over two years on various digital optimizations. The experience delivered real, measurable results. We reviewed all of my digital tools together, and I received personalized support and technical assistance. I gained a strong understanding of my tools, and the outcome was incredible. On top of that, everything was done with a human and authentic approach.”

Olivier Bazinet, Co-Founder Griffon Aventure

“Alpha Premium supported us in setting up a subsidized Google Ads account for our nonprofit. They helped us maximize our budget and guided us through campaign setup and Google tool configuration. I highly recommend them for their expertise and commitment to excellence.”

David Letky, Deputy Director, Communications and Marketing Parc du Massif du Sud

Let’s Think About Your Next Digital Move Together. We’re Ready When You Are.

+ 0 %

Revenue Lift with the Same Budgets

Ready to discover how we can increase your property’s profits?

Get in touch and we’ll schedule an intro call.