GEO Agency in Quebec

Boost your hotel and tourism brand visibility in generative AI search engines.

GEO, or Generative Engine Optimization, is the art of adapting your content so that it is understood, reused, and cited in the responses of artificial intelligence engines such as Google SGE (Gemini), ChatGPT, Perplexity, or Bing Copilot.

In short: it’s the new way to be visible in search results in the age of AI.

Because today, users no longer arrive on websites solely through a traditional Google click: they also discover brands directly through AI-generated answers.
If your content isn’t optimized for these environments, it simply risks not being cited.

GEO is your way to stay visible wherever your customers now look for answers—whether in traditional search engines or artificial intelligence tools.

SEO helps your website appear in search results.
GEO, on the other hand, ensures your content is directly cited in AI-generated responses.

The two work hand in hand: SEO drives clicks, while GEO strengthens your presence in instant answers.

No.
Each AI has its own way of selecting, understanding, and rephrasing information.
A strong GEO strategy takes these differences into account so your content remains relevant and recognized everywhere: whether on Google SGE (Gemini), ChatGPT, Perplexity, or others.

Not at all.
Often, a few well-targeted adjustments are enough: clarifying your text, structuring your accommodation, activity, or destination pages, and answering travelers’ questions more directly.
A GEO audit conducted by Alpha Premium helps you identify priority pages to improve in order to enhance your visibility, attract more qualified visitors, and increase bookings.

Yes, absolutely.
Content designed to be clear, well-structured, and user-oriented also appeals to traditional search engines.
Result: your website gains overall performance both on Google and within AI environments.

No, GEO doesn’t replace SEO: it complements it.
SEO remains the foundation, while GEO adds an intelligent layer: how your content is read, understood, and reused by artificial intelligences.

Some tools like Google SGE or Perplexity clearly display their sources.
And with GA4, it’s possible to detect traffic coming from AI environments.

At Alpha Premium, our GEO audit includes this tracking: we show you where and how your content is already (or could be) reused.

We analyze your pages based on generative engine criteria:

• Clarity and structure of content;
• Presence of concrete data and specific examples;
• Well-organized titles, subtitles, and paragraphs;
• Relevance and “citability” of responses.

You then receive a concrete action plan to make your pages visible, useful, and cited by AIs.

That’s a good start, but it’s no longer enough.
AIs don’t necessarily choose the highest-ranked sites, but rather the content that’s clearest and most usable.
You might rank first on Google… yet never appear in generated responses.
GEO bridges that gap.

• The SEO audit focuses on the technical side: speed, structure, and indexation.
• The GEO audit focuses on how your content is perceived and reused by AIs.

One optimizes your site for search engines.
The other for the engines that now answer in place of your visitors.

Yes, without a doubt.
Whether you manage accommodations, a tourism business, a regional attraction, or a destination organization, GEO helps you strengthen your visibility and reputation among travelers looking for experiences, stays, or activities.
By making your content clearer, better structured, and easier for AI engines to understand, you attract a more qualified audience and better showcase your destination.
It’s an especially effective approach for organizations focused on organic discovery and promoting local offerings.

Artificial intelligence is an excellent ally: it helps structure your texts, craft clear answers, and adapt the tone to generative engine expectations. With proper guidance (and that’s where we come in), AI becomes a true performance accelerator for your content.

No, but it’s important to prioritize. Some strategic pages, such as your service descriptions, flagship articles, or homepage, deserve to be reworked first. Alpha Premium helps you identify these key pages and adapt them effectively.

SEO content aims to appeal to Google. GEO content aims to be understood by AI. The first seeks a good ranking; the second seeks to be reproduced and cited. By combining both, you create content that appeals to both humans and machines.

GEO keyword research identifies the natural questions your potential travelers are asking, whether on Google or directly within AI tools like ChatGPT or Perplexity. These expressions help create clear, structured, and relevant content capable of triggering AI-generated answers where your business or destination can be mentioned as a reference. In other words, it’s the key to getting your brand mentioned in new conversational searches.

Because generative engines no longer just display results—they produce answers. If your content isn’t optimized for these new types of searches, it goes unnoticed. GEO helps you align your keywords, tone, and structure with these new search behaviors.

1. We analyze your existing pages: do they clearly address an intent?
2. We identify keywords that trigger AI responses.
3. We deliver a clear optimization strategy: which pages to rework, how to structure titles, and which phrasing to use.

All with concrete, actionable recommendations.

Natural, precise queries, often phrased as questions. For example:

• “best sustainable lodging experience in Quebec”
• “how to increase the visibility of my tourism business”

These are the types of phrases AIs most often reuse in their responses.

First results can appear within a few weeks, especially on less competitive topics. However, building real authority and becoming a referenced source cited by AIs usually takes a few months.

Every project is different. The cost depends on the depth of the audit, the number of pages to optimize, and the level of support desired. The best way to know is to discuss it together: contact us for a personalized evaluation based on your needs and objectives.