Vallée Bras-du-Nord
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How did Vallée Bras-du-Nord become a benchmark in sustainable tourism innovation and marketing strategy?

Responsible Digital Visibility & Performance

This project is part of a vision for sustainable and regenerative tourism, with a positive social and local impact.

In a performance and autonomy-driven approach, we worked to optimize SEO, UX and online brand awareness, multi-platform data tracking, and digital advertising strategy.

The goal: strengthen positioning, discoverability, and direct sales.

Key Results +330% growth in ranking keywords. +29% increase in active users (year-over-year). +11% increase in online sales (year-over-year).

Explore our flagship projects and their tangible results!

Vallée Bras-du Nord

Provincial Park: Outdoor Activities & Accommodations

Auberge Griffon Aventure

Unique Lodging in Gaspésie

Eastern Sierra Motor Lodge

Comfort Stay in the Californian Mountains

La Goeliche Hotel-Restaurant

Inn on the Shores of the Saint Lawrence River

Join the 100+ tourism leaders we’ve supported on their path to performance!

Our Nonprofit & Industry Partners in Tourism

At Alpha Premium, we collaborate with key players in tourism and innovation:

Aventure Écotourisme Québec (AEQ) – promoting responsible ecotourism businesses
Événements Attractions Québec (EAQ) – supporting festivals and attractions in their digital transition
AHQ – Association Hôtelière du Québec: strengthening the hotel industry through representation, training, and collective innovation
MT Lab – co-developing innovative solutions with startups in the tourism sector
NEXT AI – integrating artificial intelligence into tourism strategies
IA + Tourisme – democratizing AI use among local tourism businesses

Recognized by Digital Industry Leaders

Alpha Premium is also a Google Certified Partner, offering advanced solutions such as Google Hotel Ads, specifically designed for hotels and vacation rentals. These strategic partnerships strengthen our mission: delivering actionable solutions for visibility, performance, and sustainability in tourism.

What Our Clients Are Saying

“I’ve had the chance to work with Alpha Premium for over two years on various digital optimizations. The experience delivered real, measurable results. We reviewed all of my digital tools together, and I received personalized support and technical assistance. I gained a strong understanding of my tools, and the outcome was incredible. On top of that, everything was done with a human and authentic approach.”

Olivier Bazinet, Co-Founder Griffon Aventure

“Alpha Premium supported us in setting up a subsidized Google Ads account for our nonprofit. They helped us maximize our budget and guided us through campaign setup and Google tool configuration. I highly recommend them for their expertise and commitment to excellence.”

David Letky, Deputy Director, Communications and Marketing Parc du Massif du Sud

What if we explored together what makes your type of accommodation truly stand out? We’re already supporting others just like you.

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Revenue Lift with the Same Budgets

Ready to discover how we can increase your property’s profits? Get in touch and we’ll schedule an intro call.

Vallée Bras-du-NordCase Studies