Data Analysis & Dashboards

Data Analysis & Dashboards: Decisions Driven by Real-World Insights

At Alpha Premium, we don’t talk about “data” just to show off numbers.

We talk about informed decisions, clear vision, and control over your marketing and sales performance.

In a fast-moving industry like lodging and regional tourism, it’s essential to know what’s truly working… and what needs to evolve.

Smart Tools Designed for Your Reality

Our dashboards aren’t complex, confusing systems. They’re built to:

Answer your real questions: Where do your visitors come from? Which channels generate bookings? What’s your cost per acquisition?
Save you time with clear, visual, and automatically updated KPIs
Help you take action fast — on your own or with our expert recommendations

We use the most robust and accessible tools on the market:

Google Analytics 4 to track visitor behavior
Looker Studio (formerly Data Studio) to build custom dashboards
Integrations with your PMS, booking engine, or CRM when needed

Data That Drives Tourism Performance

Our goal: to put data at the service of your growth — not the other way around.

Together, we build:

A measurement strategy aligned with your goals (visibility, bookings, brand awareness, ROI)
Custom dashboards that combine marketing, sales, and on-the-ground data
Regular performance reviews to understand what works — by season, geographic origin, or customer profile

Better Insights, Smarter Decisions

No more guesswork. With a clear reading of your data, you can:

Identify your most profitable marketing channels
Allocate your budget more effectively between SEO, Ads, social media, or partnerships
Measure the impact of a promotion, campaign, or strategic change
Anticipate low seasons and adjust your efforts accordingly

Support That’s Educational and Proactive

You don’t need to be a data analyst to take control of your actions.

We train you to read and understand your data, and guide you in making strategic, fact-based decisions.

That’s where the magic happens — when data becomes a driver of autonomy and profitability.

Want to Manage Your Actions With Clarity and Precision?

Let your data speak, identify what truly works, and take back control of your marketing performance. With our custom dashboards, your decisions will never be left to chance again.

Explore our other marketing services tailored to your industry.

Marketing Strategy & Positioning

We help you define a marketing strategy aligned with your brand identity, target audiences, and business goals. Brand positioning, differentiating messages, and the right channels—everything is carefully planned to highlight your offer in a competitive ecosystem.

SEO & Local Search Optimization

We improve your visibility on search engines to attract qualified, local or tourism-oriented traffic. SEO, Google Business listings, geolocation and local link-building are our key levers.

Online Advertising (Google Ads, Meta, etc.)

Reach your target audiences quickly with high-performing ad campaigns. We manage your investments on Google Ads, Facebook, Instagram and other platforms to maximize conversions and ROI.

SEM & Retargeting Campaigns

Combine paid search and smart retargeting to capture your visitors’ attention at every stage of the customer journey. Our SEM and retargeting campaigns are designed to turn intent into bookings.

Data Analysis & Dashboards

Turn your data into decisions. We implement personalized tracking tools (Google Analytics, Looker Studio, etc.) to analyze marketing performance and optimize your actions.

Digital Coaching & Skills Development

We support your teams in mastering digital tools, marketing best practices, and gaining strategic autonomy. Trainings, workshops and personalized guidance are at the heart of our approach.