SEM & Retargeting Campaigns
for Lodging and Tourist Activities

SEM & Retargeting Campaigns to Attract, Engage, and Convert

At Alpha Premium, we turn attention into action. With our SEM campaigns (paid search) combined with smart retargeting strategies, we help you capture the right visitors at the right moment, throughout their booking journey.

Be Seen Where Decisions Begin: On Google

SEM campaigns position your offer at the top of search results, exactly when future guests are searching for:

“Chalet rental Gaspésie September”
“Family outdoor activity Laurentians”
“Romantic inn Charlevoix”

We build Google Ads Search campaigns targeting the most relevant queries for your offer, with a focus on:

Tourism seasonality and regional events
High-intent booking keywords
Optimized budgets to drive conversions without wasting resources

Don’t Let Your Visitors Forget You

Only 3 to 5% of visitors book on their first visit.
That’s why we implement high-performing retargeting campaigns on:

Google’s Display Network
Social platforms like Facebook & Instagram
YouTube or other channels depending on your audience profile

We tailor the message based on user behavior (pages viewed, availability checked, time spent) to bring potential guests back at the right time with the right message.

A Targeted, Measurable, and Optimized Approach

We combine:

Precise geographic targeting based on your region and ideal customer segments
Smart bidding strategies to maximize conversions
A/B testing of ad messages tailored to different visitor profiles
Multi-channel conversion tracking to understand what truly drives bookings

With our tracking and performance tools, you gain full visibility into the results of every campaign.

Mastering the Travel Customer Journey

We understand how people plan their trips:

They first look for inspiration
Then compare options, read reviews, and check availability
They may return several times before booking

Our SEM & retargeting campaigns follow this decision-making path to gradually guide visitors toward taking action.

Want to Attract More Travelers With Profitable Ad Campaigns?

Let’s target the right audiences at the right time with Google, Facebook, or Instagram campaigns tailored to your tourism offer, seasonal reality, and growth goals.

Explore our other marketing services tailored to your industry.

Marketing Strategy & Positioning

We help you define a marketing strategy aligned with your brand identity, target audiences, and business goals. Brand positioning, differentiating messages, and the right channels—everything is carefully planned to highlight your offer in a competitive ecosystem.

SEO & Local Search Optimization

We improve your visibility on search engines to attract qualified, local or tourism-oriented traffic. SEO, Google Business listings, geolocation and local link-building are our key levers.

Online Advertising (Google Ads, Meta, etc.)

Reach your target audiences quickly with high-performing ad campaigns. We manage your investments on Google Ads, Facebook, Instagram and other platforms to maximize conversions and ROI.

SEM & Retargeting Campaigns

Combine paid search and smart retargeting to capture your visitors’ attention at every stage of the customer journey. Our SEM and retargeting campaigns are designed to turn intent into bookings.

Data Analysis & Dashboards

Turn your data into decisions. We implement personalized tracking tools (Google Analytics, Looker Studio, etc.) to analyze marketing performance and optimize your actions.

Digital Coaching & Skills Development

We support your teams in mastering digital tools, marketing best practices, and gaining strategic autonomy. Trainings, workshops and personalized guidance are at the heart of our approach.