Digital Performance for Hospitality & Tourism Development

Whether you manage a hotel, a vacation rental, an outfitter, a campground, a local event, or a regional tourism initiative, we understand your challenges. At Alpha Premium, we harness digital performance to support your development: marketing, bookings, branding, tech tools… everything is designed to make you more visible, more profitable, and more autonomous.

Join 100+ Tourism Leaders Boosting Their Performance!

Services Tailored to Your Needs

Alpha Premium’s services are specifically designed for hospitality and tourism professionals, combining measurable performance, territorial enhancement, and digital autonomy. Each solution is crafted to address real-world challenges with expert, integrated support.

Performance Marketing

Marketing Strategy & Positioning
SEO & Local Search Optimization
Online Advertising (Google Ads, Meta, etc.)
SEM Campaigns & Retargeting
Data Analysis & Dashboards
Digital Coaching & Skills Development

Revenue Management

Dynamic Pricing (Yield & RevPAR maximisation)
Increase in Direct Bookings
OTA Listings optimization
Enhanced and connected Distribution (PMS, Channel Manager…)
Sales Team Coaching
Website Redesigned to increase revenue

Branding

Brand Strategy & Storytelling
Logo & Visual Identity Creation
Responsive & Conversion-Oriented Web Design
Key Message Writing & Brand Voice
Image Audit & Repositioning
Integration of Values (ecotourism, territory, sustainability) into the Brand

Technological Innovation

Digital Training
Revenue Management SaaS
AI Applied to Hospitality
Marketing & Pricing Automation
Custom Tools & R&D
Technology Security & Compliance for Your Digital Environment

About Alpha Premium🌱

Alpha Premium is a boutique organization focused on digital performance for hospitality and tourism development.

We support hotels, vacation rentals, provincial and state parks, outfitters, wilderness lodges, campgrounds, and other businesses and initiatives related to tourism, culture, and the outdoors — helping them increase their visibility, profitability, and autonomy through tailored digital strategies.

We are expert advisors dedicated to growing your online revenue.
Our approach is built on pragmatic solutions in marketing, revenue management, branding, and technological innovation, all designed to meet the real-world challenges of tourism and cultural sectors.

As part of our commitment, we donate 1% of our revenue to meaningful initiatives through the 1% for the Planet program — notably to the 1% Outdoor Fund, which supports local environmental projects.

Since 2019, Alpha Premium has been helping hospitality and tourism leaders reclaim control over their digital performance.

More direct bookings, better margin control, a stronger brand image, and tools tailored to your reality — we help you highlight your territory by focusing on your greatest asset: you.

Jean-François (JF) Belisle

CEO | AI, Revenue Management & Digital Performance | Hospitality & Ecotourism Expert

Measurable Impact in

0 +

Tourism Businesses Supported

0 +

Years in System Automation

0 M$+

Tourism Budget Managed

0 K$

Free Advertising for nonprofits

Our Impact Also Comes Through Giving

Alpha Premium donates 1% of its revenue to environmental causes through the 1% for the Planet movement. We proudly support the Fonds Plein Air, dedicated to nature and local ecotourism. A tangible commitment to protect the land that sustains you.

Our Tourism Nonprofit Partners

At Alpha Premium, we collaborate with the leading players in tourism and innovation:

Aventure Écotourisme Québec (AEQ): Promoting responsible ecotourism businesses.
Événements Attractions Québec (ÉAQ): Supporting festivals and attractions in their digital transition.
Association Hôtellerie Québec (AHQ): Strengthening the digital and operational skills of independent lodging accommodations across Québec.
MT Lab: Testing and developing innovative solutions with startups in the sector.
NEXT AI: Integrating artificial intelligence into tourism strategies.
IA + Tourisme: Democratizing the use of AI among local businesses.

Recognized Expertise by Digital Industry Leaders

Alpha Premium is also a certified Google Partner and offers Google Hotel Ads, a solution specifically designed for accommodation providers. These partnerships reinforce our mission: to provide tourism businesses with concrete tools for performance, visibility, and sustain

What Our Clients Have to Say:

"I’ve had the chance to be supported by Alpha Premium for the past two years on various digital optimizations. The experience delivered real results. We reviewed all of my digital tools! I received personalized guidance and technical support. I developed a solid understanding of my tools — the outcome is amazing. As a bonus, it all came with a human and authentic approach."

Olivier Bazinet, Co-Founder Griffon Aventure

"Alpha Premium supported us in setting up a subsidized Google Ads account for nonprofits. They helped us make the most of the budget by guiding us through campaign setup and fine-tuning Google tool settings. I highly recommend them for their expertise and commitment to excellence."

David Letky, Deputy Director, Communications and Marketing Parc du Massif du Sud

+ 0 %

Revenue Lift with the Same Budgets

Are you ready to discover how we can increase your property’s profits?