Digital Performance for Hospitality & Destination Appeal in Québec
Whether you manage a chalet, an inn, a campground, an outfitter, a local event, or a regional tourism initiative, we understand your challenges. At Alpha Premium, we harness digital performance to support territorial development in Québec: marketing, bookings, branding, tech tools… everything is designed to make you more visible, more profitable, and more autonomous.
Join 100+ Tourism Leaders Boosting Their Performance!
Services Tailored to Your Needs
Alpha Premium’s services are specifically designed for hospitality and tourism professionals, combining measurable performance, territorial enhancement, and digital autonomy. Each solution is crafted to address real-world challenges with expert, integrated support.
Performance Marketing
- Marketing Strategy & Positioning
- SEO & Local Search Optimization
- Online Advertising (Google Ads, Meta, etc.)
- SEM Campaigns & Retargeting
- Data Analysis & Dashboards
- Digital Coaching & Skills Development
Revenue Management
- Dynamic Pricing (Yield & RevPAR)
- Increase in Direct Bookings
- Optimized OTA Listings
- Connected Distribution (PMS, Channel Manager…)
- Sales Team Coaching
- Website Redesigned to Convert
Branding
- Brand Strategy & Storytelling
- Logo & Visual Identity Creation
- Responsive & Conversion-Oriented Web Design
- Key Message Writing & Brand Voice
- Image Audit & Repositioning
- Integration of Values (ecotourism, territory, sustainability) into the Brand
Technological Innovation
- Digital Training
- Revenue Management SaaS
- AI Applied to Hospitality
- Marketing & Pricing Automation
- Custom Tools & R&D
- Technology Security & Compliance for Your Digital Environment
About Alpha Premium🌱
Alpha Premium is a firm specialized in digital performance for hospitality and tourism appeal in Québec.
We support inns, campgrounds, outfitters, wilderness lodges, provincial parks, and other businesses and initiatives related to tourism, culture, and the outdoors — helping them increase their visibility, profitability, and autonomy through tailored digital strategies.
We are expert advisors dedicated to growing your online revenue.
Our approach is built on concrete solutions in marketing, revenue management, branding, and technological innovation, all designed to meet the real-world challenges of Québec’s tourism and cultural sectors.
As part of our commitment, we donate 1% of our revenue to meaningful initiatives through the 1% for the Planet program — notably to the 1% Outdoor Fund, which supports local environmental projects.
Since 2019, Alpha Premium has been helping hospitality and tourism leaders reclaim control over their digital performance.
More direct bookings, better margin control, a stronger brand image, and tools tailored to your reality — we help you highlight your territory by focusing on your greatest asset: you.
Jean-François (JF) Belisle
CEO | AI, Revenue Management & Digital Performance | Hospitality & Ecotourism Expert
Measurable Impact in Service of the Territory Demander à ChatGPT
Our Impact Also Comes Through Giving
Alpha Premium donates 1% of its revenue to environmental causes through the 1% for the Planet movement. We proudly support the Fonds Plein Air, dedicated to nature and local ecotourism. A tangible commitment to protect the land that sustains you.
Our Tourism Nonprofit Partners
At Alpha Premium, we collaborate with the leading players in tourism and innovation in Québec:
- Aventure Écotourisme Québec (AEQ): Promoting responsible ecotourism businesses.
- Événements Attractions Québec (ÉAQ): Supporting festivals and attractions in their digital transition.
- Association Hôtellerie Québec (AHQ): Strengthening the digital and operational skills of independent lodging establishments across Québec.
- MT Lab: Testing and developing innovative solutions with startups in the sector.
- NEXT AI: Integrating artificial intelligence into tourism strategies.
- IA + Tourisme: Democratizing the use of AI among local businesses.
Recognized Expertise by Digital Industry Leaders
Alpha Premium is also a certified Google Partner and offers Google Hotel Ads, a solution specifically designed for accommodation providers. These partnerships reinforce our mission: to provide tourism businesses with concrete tools for performance, visibility, and sustainability.
